The Flexa Color Run T-Shirt Spreads the Message "Let's Color"

By: Gil Haddi - Published: Jul 5, 2013 • References: youtube & creativecriminals
As the leading paint brand in Holland, Flexa took full advantage of the Color Run event in Amsterdam this year.

A race where white-clad runners get covered in paint, it may seem an impossible situation in which a paint company can make itself stand out amongst the multitude of colors. So instead of going colorful, the brand went in the opposite direction, creating a t-shirt with a non-stick logo. No matter how much paint was thrown, the Flexa logo did not get covered up, and it actually stood out more as the colors intensified.

With the use of some modern technology and a bit of inventive creativity, Flexa was able to use the Color Run even as a publicity stunt to promote the brand's image. Stats for Paint Party Logo Promotions Trending: Older & Chilly
Research: 722 clicks in 150 w
Interest: > 3 minutes
Concept: Color Run
Related: 77 examples / 59 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: surreal technicolor street art, liquid fashion editorials, and human-powered festivities.