Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,691 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,083 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,083 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,691 cutting edge ideas.

Athletically Hybrid Hiking Boots

The Cole Haan 4.ZERØGRAND Boot Rethinks Hiking Footwear

— October 12, 2021 — Fashion
The Cole Haan 4.ZERØGRAND Boot is a hybrid footwear style created to provide athletic individuals with a way to maintain comfort and agility when spending extended periods partaking in urban exploration. The boot features a high-top sneaker silhouette that is achieved with a Stitchlite knit upper that gives them just the right amount of stretch and weather resistance. The boots are thus suited for encounters with rain, snow or slush without the need to opt for heavier alternatives when winter weather arrives.

The Cole Haan 4.ZERØGRAND Boot is outfitted with the GRANDFØAM cushioning system that is characterized by its multi-density design that gives the footwear style a sneaker-like comfort. The full-length tread pattern on the sole ensures maximum traction in inclement weather.
Trend Themes
1. Athletic Hybrid Footwear - There is an opportunity for other footwear brands to create hybrid footwear styles that cater to athletic individuals while maintaining comfort and agility during outdoor activities.
2. Stretch-knit Technology - Brands can innovate by incorporating stretch-knit technology in footwear to offer weather resistance and flexibility to users during outdoor activities.
3. Multi-density Cushioning - Brands can create comfort-focused footwear by developing multi-density cushioning systems that provide sneaker-like comfort to users.
Industry Implications
1. Footwear - The footwear industry can take inspiration from the Cole Haan 4.ZERØGRAND Boot to create hybrid footwear designs that cater to both athletic and outdoor activities.
2. Outdoor Equipment - Outdoor equipment manufacturers can incorporate stretch-knit technology in their products to offer outdoor enthusiasts optimal flexibility and weather resistance during their escapades.
3. Sporting Goods - Sporting goods brands can develop their products with multi-density cushioning systems to provide sneaker-like comfort during long periods of physical activity.
5
Score
Popularity
Activity
Freshness