The Cole Hahn Generation ZERØGRAND II Has a FlowerFoam Sole
Michael Hemsworth — February 11, 2022 — Eco
The Cole Hahn Generation ZERØGRAND II has been unveiled by the fashion brand as its latest footwear style in the namesake ZERØGRAND series that highlights enhanced sustainability. The sneaker is constructed with the brand's patent-pending FlowerFoam that is achieved using 25% dandelion rubber that will deliver a lightweight level of cushioning and impressive rebound. The upper portion of the shoe is achieved using recycled vegan microfiber suede along with reconstituted felt fabric achieved with recycled plastic bottles, while the laces are made using 100% rPET for a snug fit.
The Cole Hahn Generation ZERØGRAND II sneakers highlight a responsible design across the entirety of the style and features a 25% naturally derived or recycled content based on weight.
The Cole Hahn Generation ZERØGRAND II sneakers highlight a responsible design across the entirety of the style and features a 25% naturally derived or recycled content based on weight.
Trend Themes
1. Sustainable Footwear - Brands can leverage sustainable materials, like dandelion rubber and recycled vegan microfiber suede, to create eco-friendly sneakers.
2. Patent-pending Technologies - Innovations in technology, like Cole Hahn's FlowerFoam sole, offer unique branding opportunities while advancing the sustainability of products.
3. Circular Fashion - Sneaker brands can commit to circular fashion practices by using recycled materials like plastic bottles to create new products.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from incorporating sustainable practices and materials to create eco-friendly products like the Cole Hahn Generation ZERØGRAND II.
2. Footwear Manufacturing - Footwear manufacturers can adapt and innovate by adopting new sustainable materials to produce environmentally responsible products.
3. Sustainability Consulting - Sustainability consulting firms can work with businesses to develop eco-friendly solutions, like using recycled materials and patent-pending technologies for product development.
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