The world of fashion is always pushing the boundaries. A year ago, it was all about porn when French Fashion label Shai shot hard core flick with their clothes dangling on the edge of the bed. Now, it's moved on to another fashion industry vice, cocaine. This ad features models snorting a dress.
Amusing observation #1 - In classic Shanghai form, the word 'fashion' is misspelled.
Amusing observation #2 - The subtle part that's really nice is that they also included some real coke in the picture with a Chase credit card... I'm sure both Chase and MasterCard would love to see this use of their product.
UPDATE: We have been contacted by the Benetton Group to note that this ad is a fake. That explains the poor spelling.
Stats for Cokevertising
Trending: Older & Average
Research: 16,137 clicks in 458 w
Interest: 4 minutes
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: gothic couture editorials, eco-friendly phone chargers, and golf-tracking wearables.
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