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Fake Ad Uses Cocaine to Convey Fashion Junkies

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Fake Ad Uses Cocaine to Convey Fashion Junkies
Cokevertising - Fake Ad Uses Cocaine to Convey Fashion Junkies (GALLERY) 2
Cokevertising - Fake Ad Uses Cocaine to Convey Fashion Junkies (GALLERY) 3
Cokevertising - Fake Ad Uses Cocaine to Convey Fashion Junkies (GALLERY) 4
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Cokevertising - Fake Ad Uses Cocaine to Convey Fashion Junkies (GALLERY)
Fake Ad Uses Cocaine to Convey Fashion Junkies
 Published: Jul 17, 07
Comments: 2 Views: 6,437

The world of fashion is always pushing the boundaries.  A year ago, it was all about porn when French Fashion label Shai shot hard core flick with their clothes dangling on the edge of the bed.  Now, it’s moved on to another fashion industry vice, cocaine.  This ad features models snorting a dress. 

Amusing observation #1 - In classic Shanghai form, the word ‘fashion’ is misspelled.

Amusing observation #2 - The subtle part that’s really nice is that they also included some real coke in the picture with a Chase credit card… I’m sure both Chase and MasterCard would love to see this use of their product.

UPDATE:  We have been contacted by the Benetton Group to note that this ad is a fake.  That explains the poor spelling.

References:  adrants

Filed In:  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Cokevertising or comment about Fake Ad Uses Cocaine to Convey Fashion Junkies.

Lauren G on Jul 17, 07  64 Trends   4 Comments
At least it's an honest depiction of fashion
Lauren G on Jul 17, 07  64 Trends   4 Comments 0
Benetton Group on Jul 23, 07  0 Trends   1 Comments
Statement on a fake Sisley campaign 20 July, 2007 In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet. One of these images shows some girls "sniffing a vest". The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them. Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests. The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty. For further information: paoletti@sisley.com www.sisley.com www.benettongroup.com/press www.benettonpress.mobi
Benetton Group on Jul 23, 07  0 Trends   1 Comments 0
Favorited by Denise Fragoso on Jun 18, 08

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