A French Fashion Label, Shai, has decided to launch its latest clothing line using full x-rated pornographic content.  The interactive online site features x-rated porn with woman-on-woman, man-on-woman, and man-on-man sex scenes that feature the clothing on the bed.  The website also allows users to react, and does not censor those who object. 

One user writes, “intentional or not its complete crap. you only see the same set of clothes the whole time, i get it, the clothes are on the bed, so what, the next 5 minutes is porn, and a terrible track that has no other meaning than the brands name repeated over and over. Brands should build good stories at the very least, not brainwash people into [pleasuring themselves] while listening to someone awfully singing “Shhaaiii”“

The site is engineered to start a viral trend with links for bloggers to post videos, tell a friend links, and an online press kit…

Earlier this year we featured an article suggesting that sex doesn’t sell...  It seems that Shai believes otherwise.