#1 in Trends Become a Trend Hunter:   Login or Join Now
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
Fashion SpyFashion Spy
On: May 17, 06
139 Trends
33 Comments

SUBSCRIBE
Twitter Trends
Trend Report Newsletter
Trend Hunter Widget
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Our Latest Episode:
Random Awesome in NYC (VIDEO)

Study: Sex Doesn't Sell Edit



Study: Sex Doesn't Sell
7,206 Views - Click for Larger Image

This June, two University marketing professors are releasing a study that suggests sex doesn’t sell.  The research, based on 200 college student interviews suggests that sex-obsessed advertising can actually backfire against marketers, triggering doubts about product quality and legitimacy.  The paper is called “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales.”  So here’s my question, “On which college campas can you find 200 college students that don’t think sex sells?”

From the Denver Post:
Gorgeous young models are used to sell everything from computer processors to car tires. But such a strategy can sometimes backfire, says University of Colorado marketing professor Paul Herr. 

If customers want quality - when buying a new computer laptop, for example - an attractive model can hurt a product’s credibility, said Herr, who also is an associate professor at Binghamton University in New York. “If the customer has time to process the ad, and the attractive model doesn’t fit, it’s almost like this bias detector goes off,” he said.

The results of their marketing study, “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales,” will be published in the June issue of the Journal of Consumer Research.  (Denver Post)

References: denverpost, adrants

Comment: on Study: Sex Doesn't Sell








Bookmark
Embed This Trend
Send to a Friend


Please Buzz
Help our community grow by buzzing these posts:

Urban RetrospectivesUrban Retrospectives



Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Study: Sex Doesn't Sell or add your comment.


Favorited by Diana Sabrain on Jul 5, 08

TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Store   RSS (98 Flavors)   Innovation Keynotes   Terms of Use   Tips / Contact     Join
0.2619 - Hosted by web1
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.