Cocaine Energy Drink Becomes Headline Controversy (as Planned) Edit

Two weeks ago we covered the launch of the Cocaine Energy Drink.  Now, it’s all falling into place as the drink is becoming headline news with top tier politicians upset with the brand name.  This is even better than the free publicity the Las Vegas drink makers could have expected.

NEW YORK (Reuters) - A canned energy drink called “Cocaine” being sold in New York grocery stores has infuriated the city’s mayor who says its brand name celebrates the use of a dangerous drug.

“I think that the bottlers ought to have their heads examined given that we have drug problems (particularly) among kids, to try to glorify something that is so destructive is an outrage,” New York Mayor Michael Bloomberg told a news conference on Tuesday.

The high-caffeine drink, created by Las Vegas-based Redux Beverages, contains no cocaine, but markets itself as “the legal alternative” to the real thing.