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Co-Billboarding Edit
Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad

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Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad
Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad
 Published: Feb 12, 07
Comments: 1 Views: 6,104

In this example of what I am calling “co-billboarding,” the Sports Illustrated Model is sucking a giant straw that links her billboard to the Dasani billboard.  The campaign is genius execuation from Dasani and probably gets people talking about both ads.  Somehow I think it’s a better win for Dasani who otherwise receives less eye traffic.

References:  adrants

Filed In:  billboards,  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Co-Billboarding or comment about Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad.

rabbie on Feb 12, 07  0 Trends   48 Comments
co-opporating
rabbie on Feb 12, 07  0 Trends   48 Comments 0


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Co-Billboarding