Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad

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Jeremy Gutsche
 On: Feb 12, 07
1392 Trends
609 Comments


Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad [Edit]


Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad Click for Larger Image

In this example of what I am calling “co-billboarding,” the Sports Illustrated Model is sucking a giant straw that links her billboard to the Dasani billboard.  The campaign is genius execuation from Dasani and probably gets people talking about both ads.  Somehow I think it’s a better win for Dasani who otherwise receives less eye traffic.





Via: adrants  


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Comments:


co-opporating

By: rabbie on Feb 12, 07 | 0 Trends | 48 Comments



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