Co-Billboarding Edit

Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad
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In this example of what I am calling “co-billboarding,” the Sports Illustrated Model is sucking a giant straw that links her billboard to the Dasani billboard.  The campaign is genius execuation from Dasani and probably gets people talking about both ads.  Somehow I think it’s a better win for Dasani who otherwise receives less eye traffic.