Rockstar
The Danica Patrick Sports Illustrated Swimsuit Issue spread is one of the many ways the popular magazine tries to keep its fans hooked.

Sports players, painted bikinis, iPod bikinis, and bikini airplanes are just some of the techniques Sports Illustrated employs to keep its swimsuit issue a bestseller.

In addition to Danica Patrick, the Sports Illustrated Swimsuit Issue has previously featured athletes such as tennis players Anna Kournikova, Tatiana Golovin, Daniela Hantuchova, and Maria Kirilenko.

Implications - Sex appeal is a way to instantly attract customers in modern society. Products that feature an element of sensuality appeal to those who want to explore different sides of their sexuality.