Grana & Mau boasts a clothing website as cute as the products it sells. With a focus on children's pajamas and bedsheets, the designs are all hand-embroidered with imaginative touches. This craft is brought to the site itself with a textile backdrop, tag-inspired tabs and, of course, embroidered decor for added flair. As soon as a person visits this clothing website, they are struck with a sense of playfulness, skill and organic looks.
The clothing website also focuses on a sense of nostalgia. The founder of the collection writes, "The idea is to dress kids in clothes that remind me of my very happy childhood spent partly in Italy and partly in England." This sentiment is carried from the clothing designs throughout the online shopping experience as a whole.
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