American Aquavit 'Batch 22' Debuts in the US with 'Classic Gold'
Kanesa David — July 7, 2022 — Lifestyle
References: drinkbatch22 & bevnet
Batch 22 is a grain-based aquavit spirit that will be sold in a bright ‘Classic Gold’ bottle. It tastes of citrus, spice, and botanical notes, making it one of a kind. Consumers can enjoy it on the rocks, neat, or in a mixed drink. Batch 22 can be mixed with classic drinks like Negroni, Bloody Mary's, and Mules, offering consumers an elevated sipping experience that is sure to taste unlike anything else.
The spirit does not use the same amount of common aquavit ingredients like anise, fennel, and cumin, which the founders found unappealing and overpowering. US residents can purchase Batch 22 online at the brand’s website or in select retailers across Southern California at a retail price of $39.99 USD.
Image Credit: Batch 22
The spirit does not use the same amount of common aquavit ingredients like anise, fennel, and cumin, which the founders found unappealing and overpowering. US residents can purchase Batch 22 online at the brand’s website or in select retailers across Southern California at a retail price of $39.99 USD.
Image Credit: Batch 22
Trend Themes
1. Citrus Aquavits - The trend of creating unique citrus-infused aquavit spirits offers opportunities for new flavor profiles and product differentiation.
2. Grain-based Spirits - The trend towards using alternative grains for spirit production can create disruptive innovation opportunities for distillers looking to differentiate their products.
3. Alternative Mixology - The trend of mixing aquavits with classic cocktails provides opportunities for creating new and unique drinking experiences for consumers.
Industry Implications
1. Craft Distilleries - Craft distilleries can take advantage of the trend of creating unique, alternative grain-based spirits, like batch 22, to differentiate their products in the market.
2. Hospitality - Hospitality businesses can take advantage of the trend of alternative mixology by offering unique and innovative cocktail menus featuring citrus aquavit spirits.
3. Online Retail - The trend of consumers purchasing spirits online offers opportunities for online retailers to feature unique products like Batch 22 to customers outside of traditional retail markets.
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