Citizen Spritz's Carefully Crafted Drink Mixes are Simple to Serve
Laura McQuarrie — October 31, 2022 — Lifestyle
References: citizenspritz & barmagazine
Citizen Spritz is reinventing adult drinks with concentrated spritz mixes that are ready to be combined with sparkling or soda water. These expertly crafted mixes make refreshing aperitif-style beverages with a focus on ease, flavor and alternatives to alcohol.
The company was born out of a desire for drinking in moderation but food industry entrepreneurs Mark Gould and Mike Bagshaw found that so many of the current options on the market were unsatisfying. Bagshaw recounted, "We tried so many mocktails and non-alcoholic spirits, but most were sickly sweet, with no complexity or depth of flavor. We thought that we couldn’t be the only ones looking for a satisfying ‘in-between’ drink that wasn’t a compromise."
The Citizen Spritz range includes Bitter Orange, Cool Lime, Pink Grapefruit and Passion Fruit.
The company was born out of a desire for drinking in moderation but food industry entrepreneurs Mark Gould and Mike Bagshaw found that so many of the current options on the market were unsatisfying. Bagshaw recounted, "We tried so many mocktails and non-alcoholic spirits, but most were sickly sweet, with no complexity or depth of flavor. We thought that we couldn’t be the only ones looking for a satisfying ‘in-between’ drink that wasn’t a compromise."
The Citizen Spritz range includes Bitter Orange, Cool Lime, Pink Grapefruit and Passion Fruit.
Trend Themes
1. Concentrated Beverage Mixes - Opportunities for businesses to create concentrated, expertly crafted alcohol-free beverage mixes that focus on flavor and ease.
2. Satisfying In-between Drinks - Disruptive innovation opportunities for companies to create adult beverages that are neither alcoholic nor sickly sweet but instead offer unique flavor combinations with depth.
3. Aperitif-style Alternatives - Potential for businesses to create refreshing aperitif-style drink alternatives with concentrated spritz mixes for consumers looking to reduce their alcohol intake.
Industry Implications
1. Beverage - Opportunities for companies in the beverage industry to expand and enhance their product offerings with concentrated spritz mixes.
2. Food - Disruptive innovation opportunities for companies in the food industry to create satisfying, flavor-rich beverage options to complement their main offerings.
3. Hospitality - Potential for businesses in the hospitality industry to offer unique spritz mix drinks as a non-alcoholic option for guests looking for alternatives to traditional alcoholic beverages.
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