Not On The High Street's Christmas Tour Prizes Moments Over Sales

By: Laura McQuarrie - Dec 1, 2015
References: eventmagazine
This year, the online marketplace Not On The High Street launched a Christmas tour that traveled the nation and celebrated with festive trees made from light boxes.

The last day of the tour happened on 'Colour Saturday,' meant to expose the the chaos and mass consumption that many retailers promote during Black Friday. Rather than celebrating the day with sales, Not On The High Street's efforts included sharing colorful moments with each city as a celebration of creativity, craftsmanship, community and innovation.

While there are many retailers and shoppers who get swept up in the madness of Black Friday and Cyber Monday, there are also plenty of companies and consumers who are now beginning to taking a stance against the holiday and what it stands for.