From Poverty-Aiding Fashion Ads to Charitable Pet Food Commercials

By: Jana Pijak - Mar 8, 2016
These charitable holiday campaigns range from poverty-aiding fashion ads to philanthropic pet food commercials. Standouts include Nutram's #BetterTogether campaign that features Canadian influencers and their pets. The co-stars are lensed in moving flixel form, resulting in a unique campaign that raises funds for local animal rescue initiatives in the Toronto area.

Other notable examples include literacy-promoting initiatives like a reading program launched by Amazon Brazil and Nestle. The joint effort aims to encourage online shoppers to read more while giving them instant access to Kindle e-book titles.

Additionally, these charitable holiday campaigns include toy-made Christmas trees like a Disney brand activation that was made from thousands of donated stuffed animals as well as Band-Aid's ebola-fighting commercial that raised awareness about the illness with the help of a celebrity cast.