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Sportsbet's Christ the Redeemer Balloon Promotes World Cup Bets

By: Laura McQuarrie - Published: • References: Sportsbet.au & smh.au
Ahead of the 2014 FIFA World Cup, Sportsbet is touting a gigantic inflatable of Christ the Redeemer throughout Melbourne to encourage betting on this year's matches in Brazil. Although people often joke that passionately following soccer is like a religion, it's usually pretty lighthearted and not as exploitative as this Sportsbet stunt. Sportsbet is no stranger to controversy but understandably, not everyone who sees this big balloon seem to find it amusing.

The aggressive blow-up hot air balloon shaped just like the statue of Christ the Redeemer stands tall at over 150' with a distance of about 135' from fingertip to fingertip. The Brazilian icon is adorned in robes colored with the Sportsbet brand colors and bears a bold hashtag that reads: "Keep the faith." Stats for Godly Betting Balloons Trending: This Quarter & Buzzing
Traction: 741 clicks in 24 w
Interest: 0.7 minutes
Concept: "Christ The Redeemer"
Related: 70 examples / 54 photos
Segment: Males, 18-35
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