The University of Salford Makes Choosing Courses Like Tinder

By: Laura McQuarrie - Oct 16, 2015
References: wersm &
When it comes to choosing courses for post-secondary education, students are tasked with finding a balance between content that will support their future growth and development and fuel their interests.

While the only thing Tinder and academics may have in common is how frequently the dating app is used on campuses, the University of Salford's new online Match Maker tool takes inspiration from the simple swiping interface of Tinder. To begin, the Salford Clearing Match Maker app has users choose at most three subject areas, which can range from accounting to zoology. From there, a number of suitable matches are suggested and a course's best features are outlined in three bullet points, like a very succinct speed dating profile.

As Millenials are faced with big decisions as they progress through adulthood, many brands are tapping into gamification to help make choices seem simpler.