Kinder Surprise's Chocolate Promotion Captures Unexpected Delight

By: Laura McQuarrie - Published: Aug 25, 2014 • References: facebook & marketingmag
With its 'Unwrap s Smile' chocolate promotion, Kinder Surprise is celebrating its 40th anniversary by sharing big grins. Part of the campaign in Canada involves setting up a photo booth in highly-populated areas like the Toronto Eaton Centre and the CNE, where people can get their pictures taken. Photo booths are typically lots of fun, but this one in particular brings even more delight. At some point when people are getting their pictures taken, a Kinder Surprise egg will be dropped into their hands. This photo will be shared with the #KinderSmiles tag.

For those who can't make it out to a physical photo booth, Kinder Surprise also has a Facebook application running alongside the Unwrap a Smile campaign, where you can make your own digital photo strips and share them socially. Stats for Surprising Photo Booths Trending: Older & Buzzing
Research: 1,818 clicks in 91 w
Interest: 0.6 minutes
Concept: "chocolate Promotion"
Related: 47 examples / 36 photos
Segment: Neutral, 12-35
Comparison Set: 17 similar articles, including: edible chocolate toys, extravagant edible easter eggs, and cheery chocolate packaging.