From Vibrant Cocoa Branding to Whimsical Chocolate Packaging

By: Ady Floyd - Jul 23, 2015
These unique chocolate bar wrappers highlight the importance of appealing to adult consumers, rather than sugar-hungry kids. There are many ways to appeal to children using graphics, iconic characters and the idea of chocolate alone will draw them in.

Adults on the other hand are more attracted to simple styles. The elegance of the packaging is a huge marketing strategy for chocolate makers. There are beautiful chocolate bar wrappers that use soft colors and simple designs.

When chocolate makers want to promote their organic recipes, they will use natural packaging with wholesome colors. Other designs use pops of color that are attractive without being overwhelming to the consumers. There are also a lot of designers who embrace white space in chocolate bar branding as well.