The Nomo Choc Orange Crunch Bar is Texturally Finished
Michael Hemsworth — September 10, 2021 — Marketing
References: nomochoc & conveniencestore
The Nomo Choc Orange Crunch Bar is being launched by the chocolate brand as a treat for consumers seeking out a free-from way to satisfy their sweet tooth. The chocolate bar is characterized by its creamy profile that is infused with natural orange flavor and dotted with a series of cocoa nibs to help give it a touch of crunchy texture amidst the creamy main bar. The product features a vegan-friendly recipe that is also free from four major allergens and is being launched in the UK at a price point of £2 per 82-gram bar.
Brand Manager Jacqueline Tyrrell spoke on the new Nomo Choc Orange Crunch Bar saying, "We’re so proud to be expanding our chocolate range, continuing to grow and meet the needs of vegan and free from consumers. Chocolate orange has always been a firm favourite within the chocolate market, so it was a must for Nomo to bring the flavour to the range. With zingy orange notes and a subtle cocoa nib crunch, our delicious Choc Orange Crunch Bar is sure to delight Nomo fans and entice newcomers to try the brand.”
Brand Manager Jacqueline Tyrrell spoke on the new Nomo Choc Orange Crunch Bar saying, "We’re so proud to be expanding our chocolate range, continuing to grow and meet the needs of vegan and free from consumers. Chocolate orange has always been a firm favourite within the chocolate market, so it was a must for Nomo to bring the flavour to the range. With zingy orange notes and a subtle cocoa nib crunch, our delicious Choc Orange Crunch Bar is sure to delight Nomo fans and entice newcomers to try the brand.”
Trend Themes
1. Free-from Chocolates - Opportunity for companies to cater to consumers seeking plant-based, allergen-free sweet treats.
2. Vegan-friendly Products - Increasing demand for vegan products presents opportunities for companies to tap into this market with innovative new offerings.
3. Natural Flavor Infusions - Incorporating natural flavor infusions into products could provide companies with a competitive edge in the chocolate market.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore new plant-based and allergen-free offerings to appeal to a growing consumer base.
2. Retail - Retailers can capitalize on the increasing demand for vegan and allergen-free products in the confectionery industry by offering a wider range of options.
3. Health and Wellness - Health and wellness companies can develop innovative new products that cater to consumers seeking sweets that are both delicious and healthful.
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