Lay's Chip Bags Reveal a Hidden Design in Ultraviolet Ink
Laura McQuarrie — May 22, 2015 — Lifestyle
Knowing that a potato chip bag is a must-have for picnics and afternoons spent at the beach, this year Frito-Lay found a way to surprise and delight consumers who take its products on exciting summer adventures.
Before being exposed to the sun, the Lay's bags have the same familiar and bright design as ever. But after spending some time in the sun, a secret design in ultraviolet ink is revealed, showing a plate, a picnic basket and other familiar elements of eating outdoors.
While heat-activated designs have been a popular choice for packaging summery products such as beer in the past, Frito-Lay North America CMO Ram Krishnan describes that "It is the first time I think anyone has ever done UV-activated packaging for the consumer."
Before being exposed to the sun, the Lay's bags have the same familiar and bright design as ever. But after spending some time in the sun, a secret design in ultraviolet ink is revealed, showing a plate, a picnic basket and other familiar elements of eating outdoors.
While heat-activated designs have been a popular choice for packaging summery products such as beer in the past, Frito-Lay North America CMO Ram Krishnan describes that "It is the first time I think anyone has ever done UV-activated packaging for the consumer."
Trend Themes
1. Sun-activated Packaging - The use of sun-activated packaging adds an element of surprise and delight for consumers, creating interactive and memorable experiences.
2. Ultraviolet Ink Design - Ultraviolet ink designs offer a unique way to engage consumers, making products stand out and potentially increasing brand loyalty.
3. Outdoor-themed Packaging - Packaging that features outdoor-themed designs appeals to consumers who enjoy outdoor activities and adds a fun and playful element to the product.
Industry Implications
1. Food and Beverage Packaging - Sun-activated packaging can be implemented in the food and beverage industry to enhance product appeal and create interactive experiences for consumers.
2. Marketing and Advertising - Ultraviolet ink designs offer a new and innovative way for brands to captivate their target audience and differentiate themselves in the market.
3. Outdoor Recreation - Outdoor-themed packaging can be sought after by companies in the outdoor recreation industry to align with their target market and enhance brand identity.
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