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Child Poverty Ads in India: Begging Child on Glass

By: Jeremy Gutsche - Published:   Updated: Apr 1 2011 • References: necromanc.blogspot & boingboing.net
A Guerilla ad agency named Grey has launched a ad campaign for Childcare India.  The ads feature cut outs of homeless children on the glass of store windows.  The aim is to help 20 million indian children who beg on the street.  Very creative ad. Stats for Guerilla Awareness Trending: Older & Average
Traction: 7,024 clicks in 458 w
Interest: 4 minutes
Concept: Guerilla Awareness
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: personalized video learning apps, interactive retail tables, and luxuriously uniformed streetwear.