Rockstar

Child Poverty Ads in India: Begging Child on Glass

By: Jeremy Gutsche - Published:   Updated: Apr 1 2011 • References: necromanc.blogspot & boingboing.net
A Guerilla ad agency named Grey has launched a ad campaign for Childcare India.  The ads feature cut outs of homeless children on the glass of store windows.  The aim is to help 20 million indian children who beg on the street.  Very creative ad. Stats for Guerilla Awareness Trending: Older & Average
Traction: 6,932 clicks in 445 w
Interest: 4 minutes
Concept: Guerilla Awareness
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: lego car models, on call barber apps, and skateboard sneaker collaborations.