Rockstar

Child Poverty Ads in India: Begging Child on Glass

By: Jeremy Gutsche - Published:   Updated: Apr 1 2011 • References: necromanc.blogspot & boingboing.net
A Guerilla ad agency named Grey has launched a ad campaign for Childcare India.  The ads feature cut outs of homeless children on the glass of store windows.  The aim is to help 20 million indian children who beg on the street.  Very creative ad. Stats for Guerilla Awareness Trending: Older & Average
Traction: 7,001 clicks in 453 w
Interest: 4 minutes
Concept: Guerilla Awareness
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: hybrid breakfast desserts, top 50 luxury ideas in december, and intuitive musical apps.