This Century 21 Ad Shows People-Shaped Floor Plans

By: Laura McQuarrie - Published: May 14, 2014 • References: & creativecriminals
This Century 21 ad series illustrates what happens 'When Life Changes Your Plans.' At first, the ads seem a little bit abstract, but with a closer look, you can see that the floor plans are shaped like people and they show the "changes" with a small dotted orange line, showing that it's time to find a new place to live.

Some of the different life scenarios that the posters represent include needing more space for when you're expecting a baby, or will be moving in with someone new. In the four part ads, there's also one set of floor plans that seems to be butting heads, making it clear that life sometimes throws breakups and other unpleasant things your way when you least expect it. Stats for Personified Property Ads Trending: Older & Mild
Research: 486 clicks in 106 w
Interest: 1 minutes
Concept: "century 21 Ad"
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: hi-tech real estate apps, board game-inspired signage, and handy real estate apps.