These Packaging Designs Align the Canned Products with Freshness

By: Rebecca Byers - Jun 22, 2015
References: nosnalinha.pt & packagingoftheworld
Designed by NósNaLinha, this range of canned fish product packaging designs communicates the quality and freshness of the product through seafaring imagery. The Riscos brand of pate is made without additives and using only fish and natural flavoring ingredients.

A collaboration between NósNaLinha and illustrator Carla Nazareth, the canned fish products are pretty enough to give as a gift or include in a gourmet food basket. Featuring a fish-shaped cutout that sees the head and tail extend from the box, the Riscos product inspires images of real fish and of a fish market, which helps the consumer imagine the inferred freshness.

Realizing that making a quality product is not merely enough, Riscoes goes the extra step to ensure that it both captures the attention of consumers and accurately represents the brand's values.