This Dynamic Bus Ad Features 3D-Printed Origami Elements

By: Laura McQuarrie - Aug 27, 2016
References: marketingmag
For the release of 'Kubo and the Two Strings,' a unique bus ad in Toronto has been created to draw attention to the film.

In addition to featuring a movie poster for the film in the same way that most bus shelter posters are set up, this one boasts 3D-printed origami birds that are bursting from the frame of the shelter. Origami birds are a part of the story of Kubo, who is a young Japanese boy who uses a musical instrument to perform magic. One of his stunts includes calling upon help from origami cranes, which is what this dynamic billboard represents.

Kubo and the Two Strings is a film that took a decade to make, since it involved intensive 3D printing for character creation.