Burger King's SpongeBob SquarePants Kids' Meal Ad

By: TopDog - Apr 9, 2009
References: parentdish
The latest installment of advertising for Burger King features a parody to Sir-Mix-a-Lot’s one-hit wonder "Baby Got Back" that has parents feeling ill at ease. The ad, which is intended to be for the new SpongeBob SquarePants kids' meal, has left some viewers confused about the scope of Burger King's objectives.

What seems to be the usual awkward Burger King-style video turns borderline distasteful and somewhat confusing. Should children be targeted with the sensationalizing of booties and SpongeBob SquarePants when thinking of food?