Burger King's SpongeBob SquarePants Kids' Meal Ad

By: TopDog - Published: Apr 9, 2009 • References: parentdish
The latest installment of advertising for Burger King features a parody to Sir-Mix-a-Lot’s one-hit wonder "Baby Got Back" that has parents feeling ill at ease. The ad, which is intended to be for the new SpongeBob SquarePants kids' meal, has left some viewers confused about the scope of Burger King's objectives.

What seems to be the usual awkward Burger King-style video turns borderline distasteful and somewhat confusing. Should children be targeted with the sensationalizing of booties and SpongeBob SquarePants when thinking of food? Stats for Retro Rap Burger Promos Trending: Older & Mild
Research: 4,403 clicks in 372 w
Interest: > 3 minutes
Concept: Retro Rap Burger Promos
Related: 34 examples / 26 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: suggestive sizevertising, 48 delicious marketing and junk food ads, and fastfood perfumes.