Burger King Joe

By: Ayman - Published: Sep 9, 2008 • References: adsoftheworld
It seems that Burger King doesn’t want McDonald’s to have all the fun of putting Starbucks out of business by itself.

In this new ad campaign, Burger King promotes its coffee, Joe, with comic prints that bring a smile to your face.

The little cup of Joe is shown as a comic character that ensures your happy mornings by eliminating your headaches. This includes dumping a sumo wrestler on that annoying alarm clock, cutting a hole under the noisy neighbors so that they will fall into the mouth of a shark, and more hilarious scenarios.

The September 2008 campaign was done by Tonic Communications, Dubai, with Art Director / Illustrator Diya Ajit, creative director Vincent Raffray, and copywriter Kris Richardson. Stats for Comics to Promote Coffee Trending: Older & Warm
Research: 22,916 clicks in 402 w
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Concept: Comics To Promote Coffee
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: wind-up promotional toys , puzzle billboards, and 22 family-friendly social media initiatives.