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The BPAY 'Almost Too Easy' Ads Make Everything Seem Manageable

By: Marissa Liu - Published: Oct 13, 2009 • References: bpay.au and adsoftheworld
The BPAY, ‘Almost too Easy’ advertising campaign was created by BMF advertising agency. BPAY is a company that aims to ease the method of payment and delivery for your bills. The company allows you to pay your bills online or by phone.

Creative director Dylan Taylor and art director JJ Winlove executed th BPAY, ‘Almost too Easy’ ads simplifying recognizably activities like an eye exam, bowling or finding Waldo (from Where’s Waldo) to an almost absurd degree creating humorous, too-the-point ads.