There is a sullen quality to the Bottega Veneta Spring-Summer 2014 ad campaign that has nothing to do with the fashion being showcased and everything to do with the expression of the model. As though unhappy with her love situation, she poses disinterestedly amidst beautiful scenes of nature. Of course, she can't be completely dejected considering her impeccable wardrobe.
Shot on location in New Jersey by South African photographer Pieter Hugo, the Bottega Veneta Spring-Summer 2014 ad campaign stars model Amanda Murphy alongside male model Mark Cox. Bottega Veneta Creative Director Tomas Maier about the collaboration says, "I am a great admirer of Pieter’s portraits, which have an undeniable beauty, yet do not shy from challenging the viewer." That is exactly what this series of photos does. There is a narrative that needs to be fleshed out.
Stats for Sullen Nature-Embracing Ads
Trending: Older & Average
Research: 1,200 clicks in 114 w
Interest: 0.7 minutes
Concept: Bottega Veneta Spring-Summer 2014
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: clashing print fashion ads, chic minimalist fashion ads, and vibrantly graphic fashion ads.
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