Body ads are probably one of the stranger means of advertising, but you can’t deny that it does catch the attention of people.
A Chinese real estate company came up with the idea of painting the floor plan of their apartment complexes onto the back of women as part of their marketing scheme. These eye-catching organic billboards are painted onto the backs of women in great detail showcasing the apartment’s floor plan. Normally, people would show prospective home owners these plans on a bland piece of paper. Since paper isn’t that interesting anymore, the company made a bold attempt by donning their work onto female models. Who knows? This type of real estate marketing could catch on.
Stats for Body Paint Apartment Advertisements
Trending: Older & Average
Research: 8,925 clicks in 154 w
Interest: 3.9 minutes
Concept: Body Ads
Related: 74 examples / 57 photos
Segment: Males, 18-55+
Comparison Set: 27 similar articles, including: airhead lip-locking ads, ethnic glamor editorials, and fierce punk-inspired fashion.
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