These BMW Milan Ads Imagine Landscapes Formed Like Instruments

By: Rebecca Byers - Oct 26, 2015
This series of creative auto ads for BMW Milan sees the transformation of epic coastal aerial shots into landscapes that appear like musical instruments.

Created in order to celebrate the collaboration between BMW and Teatro all Scala of Milano, the dynamic ad campaign depicts the stunning landscapes as a guitar, a violin and a mandolin. Teatro alla Scala is the name of Milan's opera house, which recently partnered with BMW Group as the official sponsor of La Scala's seasons.

Boasting the tagline, "BMW takes you on the road to great music," the three-image campaign aims to align the product with a luxurious lifestyle of jetsetting and experiencing culture, and in particular, of patronizing the arts.