Additionally, the advertisement isn't in print either, thus making this campaign unique and quite sexy. Check out the featured 'Blush' advertisement how-to video and see how it was created.
Implications - The 'Blush' advertisement definitely cranks up the heat pretty high. This lingerie campaign in the middle of the streets will most certainly turn some heads. What is more about this campaign is that it does not exist in print so think of this as a unique mesh of traditional and guerilla advertising.