Berlin-based ad agency 'glow' featured this 'Blush' advertisement, promoting lingerie in the middle of the streets. Created by twirling ribbons, the abstract image within the video is an artistic endeavor that is actually pretty effective. As opposed to showcasing half-nude women, why not leave some to the imagination?
Additionally, the advertisement isn't in print either, thus making this campaign unique and quite sexy. Check out the featured 'Blush' advertisement how-to video and see how it was created.
Implications - The 'Blush' advertisement definitely cranks up the heat pretty high. This lingerie campaign in the middle of the streets will most certainly turn some heads. What is more about this campaign is that it does not exist in print so think of this as a unique mesh of traditional and guerilla advertising.
Stats for Ribboned Street Campaigns
Trending: Older & Chilly
Research: 257 clicks in 277 w
Interest: > 3 minutes
Concept: Blush Advertisement
Related: 68 examples / 52 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: burger bumvertising, 50 mixed-media advertisements, and clever coupon billboards.
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