Beyond Pork is Being Launched with the Chinese Market in Mind
Michael Hemsworth — November 25, 2020 — Marketing
References: beyondmeat & foodbev
Beyond Meat has announced a new plant-based ground pork alternative called Beyond Pork as a product for consumers who are looking to avoid the use of meat in their favourite recipes. The product has been developed specifically with the Chinese market in mind and is perfect for use in a range of traditional recipes including noodles and dumplings. The product is also great for meatballs and other recipes where ground pork is called for.
The Beyond Pork is reported by the brand to be a great meat alternative that has about 50% less saturated and total fat than traditional 70/30 ground pork. The product is also free from antibiotics, hormones and GMOs, and was developed by a collaboration between the Beyond Meat teams from both Los Angeles and Shanghai.
The Beyond Pork is reported by the brand to be a great meat alternative that has about 50% less saturated and total fat than traditional 70/30 ground pork. The product is also free from antibiotics, hormones and GMOs, and was developed by a collaboration between the Beyond Meat teams from both Los Angeles and Shanghai.
Trend Themes
1. Plant-based Meat Alternatives - The growing interest and adoption of plant-based meat alternatives represents a strong opportunity for companies to create new products and innovate in this space.
2. Catering to Global Markets - Developing products specifically for a particular geographic market may offer disruptive innovation opportunities for companies looking to enter the global arena.
3. Reducing Saturated and Total Fat Levels - Reducing the levels of saturated and total fat in meat alternatives could disrupt the traditional meat industry while also meeting the growing demand for healthier products.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the growing interest in plant-based meat alternatives to create new products and innovate in this space.
2. Agriculture - With the rise of plant-based meat alternatives, the agriculture industry might explore the development of new crops that cater to this growing demand.
3. Global Trade - Developing products that cater to specific geographic markets can represent new opportunities for companies looking to enter or expand their global trade.
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