The ‘Best Bus Stop Ever’ Ad Surprised Commuters

By: Andrew Sztein - Published: Feb 26, 2013 • References: facebook & mashable
In a brilliant little slice of marketing, mobile communications Qualcomm gave some transit riders some pretty awesome surprises at what has to be the best bus stop ever. In fact, ‘Best Bus Stop Ever’ is the title of its well-named campaign.

Each good-natured prank begins with a solo transit rider noticing an ad to check a website on their mobile device if they’re bored, in a hurry, or seen it all. Once each rider checks, a unique transportation alternative shows up to pick them up.

As awesome as it would be to get picked up in a Lamborghini, getting picked up by a dog sled without a snow flake in sight on a busy urban street is a story I’d be telling for the rest of my life. Qualcomm’s Best Bus Stop Ever is one heck of a sweet-natured prank ad campaign. Stats for Dogsled Urban Transit Pranks Trending: Older & Buzzing
Research: 1,892 clicks in 168 w
Interest: > 3 minutes
Concept: Best Bus Stop
Related: 103 examples / 79 photos
Segment: Neutral, 12-55
Comparison Set: 38 similar articles, including: miniature block billboards, public waiting photography, and soaring bus stop concepts.