The Bali Collection Highlights Balinese Ingredients and Wellness Practices
Laura McQuarrie — September 19, 2020 — Fashion
References: cosmeticsbusiness
Crabtree & Evelyn is introducing The Bali Collection as its first exploration collection and consumers will find themselves feeling transported to Bali thanks to the use of traditional ingredients, wellness practices and products made by village craftswomen. The skincare and body products include cleansers, toners, body balms and incense products with scents like Nag Champa, Frangipani and Sandalwood.
At a time when people aren't able to travel, this collection promises to offer a taste of a getaway. The collection also helps to support The WAS Foundation, founded by a Balinese friend of the brand. As Ashley Souza, Chief Brand Officer, describes, there's also a timely message to the collection: "In today’s chaotic world of conservatism vs liberalism, hustle vs happiness, expectations vs reality, I couldn’t think of a message better than that of the Balinese people—balance and duality."
At a time when people aren't able to travel, this collection promises to offer a taste of a getaway. The collection also helps to support The WAS Foundation, founded by a Balinese friend of the brand. As Ashley Souza, Chief Brand Officer, describes, there's also a timely message to the collection: "In today’s chaotic world of conservatism vs liberalism, hustle vs happiness, expectations vs reality, I couldn’t think of a message better than that of the Balinese people—balance and duality."
Trend Themes
1. Exploration Collection - Creating exploration collections that transport consumers to different cultures and experiences through traditional ingredients and wellness practices.
2. Wellness Tourism-inspired Products - Developing skincare and body products that evoke the sense of a getaway and offer a taste of wellness tourism experiences.
3. Socially Conscious Partnerships - Forming partnerships with organizations that support local communities and social causes tied to the product's origin and inspiration, creating positive impact.
Industry Implications
1. Skincare Manufacturing - Manufacturing companies in the skincare industry can explore collaboration with brands and artisans to create exploration collections and wellness tourism-inspired products.
2. Tourism and Hospitality - Tourism and hospitality businesses can capitalize on the rising popularity of wellness tourism by offering experiences and products that provide a sense of cultural exploration and relaxation.
3. Social Enterprise - Social enterprises focused on supporting local communities and social causes can establish partnerships with brands to collaborate on products that promote awareness and channel funds towards impactful initiatives.
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