The NEST x Gray Malin Collection Invokes the Essence of Vacation
Josh Thompson-Persaud — June 21, 2021 — Art & Design
References: nestnewyork & thekitchn
The NEST x Gray Malin Collection takes consumers on a trip to exclusive vacation destinations through tantalizing visuals and titillating scents. The collection, presented by NEST New York, was created in collaboration with the renowned photographer Gray Malin who provided the imagery and inspiration for the products and their packaging. The NEST x Gray Malin Collection complements stunning summer scenes with marine and tropical scents. These scents include Coconut & Palm, Ocean Mist & Sea Salt, and Amalfi Lemon & Mint.
The NEST x Gray Malin Collection comprises classic candles, 3-wick candles, and reed diffusers. These products bring a slice of sunny holiday to any home space. The products' glass exteriors play host to simplistic patterns that let the scents speak for themselves.
Image Credit: NEST New York
The NEST x Gray Malin Collection comprises classic candles, 3-wick candles, and reed diffusers. These products bring a slice of sunny holiday to any home space. The products' glass exteriors play host to simplistic patterns that let the scents speak for themselves.
Image Credit: NEST New York
Trend Themes
1. Virtual Vacation Scents - Opportunity for companies to create scent collections that transport consumers to exclusive vacation destinations through stimulating visuals and fragrances, providing an immersive experience.
2. Artistic Collaborative Scent Collections - Opportunity for artists and fragrance companies to collaborate and create sensory experiences through the combination of art and scent.
3. Sensory Branding - Opportunity for brands to create unique, memorable and immersive experiences by using scents and other sensory elements to enhance customer interaction and engagement.
Industry Implications
1. Fragrance Industry - Opportunity to collaborate with artists and develop collections that use artistic visuals to enhance sensory experiences through fragrance products.
2. Luxury Goods Industry - Opportunity to create unique, immersive experiences in-store and online through sensory branding, engaging customers through all senses and creating a memorable brand experience.
3. Hospitality Industry - Opportunity to enhance guest experience through the use of scents that evoke memories of past vacations and provide an enhanced sensory experience.
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