If you think something seems a little off in these Valfarma mouthwash ads, you're definitely right—these people are shown kissing another version of themselves, most likely because they've got bad breath and no one else wants to pucker up with them.
The mouthwash ad notes that "When you have bad breath, only you can handle it." Fortunately for most people, the issue can be sidestepped with a swig of mouthwash quite easily and instead of worrying about how kissable you are, it's a whole lot better to be totally doubt-free with minty fresh breath. Although they seem almost into it, hopefully these individuals will be able to find another partner to lock lips with, outside of themselves.
The slightly cringe-worthy ads were made for Valfarma by the Brazil-based agency 9mm Propaganda.
Stats for Self-Smooching Mouthwash Ads
Trending: Older & Buzzing
Research: 2,393 clicks in 101 w
Interest: 1.2 minutes
Concept: "bad Breath"
Related: 64 examples / 49 photos
Segment: Neutral, 12-35
Comparison Set: 23 similar articles, including: bacon-flavored mouthwash, basic-focused branding, and immaculate world cup ads.
Self-Smooching Mouthwash Ads
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