The 'Bach to Rock' Program Relies on Grassroots Marketing

By: Katherine Pendrill - Jan 21, 2016
References: b2rmusic & bachtorockfranchise
'Bach To Rock' is a US-based music school that is designed for children of all ages. What makes the program so unique is that it has generated a loyal following through grassroots marketing. Unlike other franchises, this company uses the power of music to promote what it is selling.

Bach To Rock is a franchise business with locations in several different cities throughout the US. Every time a new location is opened, the school integrates itself into the community with grassroots marketing. This largely involves holding free concerts where students from the program have an opportunity to show off their skills. This appraoch gives potential clients a preview of what to expect from the program while also generating brand awareness.

While most companies rely on paid media to promote their product, Bach To Rock has the unique opportunity to showcase its product publicly for free. As VP of Marketing Angela Sakell explains, "We are out in the community showing them what we do."