The Axe Peace Project was launched on Valentine’s day 2014 and now the team is working with Lily Allen in their first participative music video. Monsieur White co-signed the idea with Une Agence Américaine in a move towards peace.
Axe Peace is willing to commit to peace by choosing music to spread this strong message across the globe. Lily Allen’s 'Our Time' video works as a vessel to send that message around. In the promotional image for the video, Lily shaped a heart with her hand and asked fans to send pictures of themselves making the other half of the heart. Thousands responded and many of their pictures were used in her inspirational music video.
The Axe Peace Project and Lily Allen work with their audiences to express and share the importance of peace. The team is supported by Peace One Day, an international non-profit organization that is just as passionate about raising awareness about world peace.
Music has always had a way of inspiring change and giving hope to those in need of it. This collaboration and the music video in front of it is a great effort to use music for good and encourage the world to realize the importance of peace.
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