The Ad for 'Axe Boat' is a Contest to Chill in a Dirty Sea Vessel
Well, this commercial for the 'Axe Boat' is along the same line, but this time around, instead of selling a dream, Axe (with the help of the advertising agency BBH London) is promoting a contest for an actual party yacht -- the Axe Boat.
Implications - One of the best ways a brand can create a lasting impression on consumers is by investing in comedic advertising. By creating an ad campaign that consumers find funny, the brand embeds itself in the subconscious of the general public as a company that is playful and memorable.Stats for Yacht Party Commercials Trending: Older & Warm
Traction: 16,902 clicks in 225 w
Interest: > 3 minutes Concept: Axe Boat
Related: 56 examples / 43 photos
Segment: Neutral, 18-55 Comparison Set: 20 similar articles, including: deodorant sexvertising, steamy camping spreads, and 33 spray-on finds.