The Attends Super Plus Underwear ad campaign hilariously censors what appears to be the private parts of a couple of faceless models, yet the kicker is that they aren't naked at all. Instead, it illustrates how people will feel like they are standing in the nude since they "won't even notice that it's on," as the tag line reads.
Conceived and executed by art director Yousuke Ozawa with the help of copy writer Jeff Oropeza, the Attends Super Plus Underwear ad campaign focuses on how lightweight the adult diapers are. By creating a bold campaign showing people not wearing anything, Ozawa and Oropeza not only shocks people into taking note of it, but also of drawing on the conclusion stated earlier.
Stats for Censored Adult Diaper Ads
Trending: Older & Popular
Research: 19,089 clicks in 113 w
Interest: 2.1 minutes
Concept: Attends Super Plus Underwear
Related: 39 examples / 30 photos
Segment: Neutral, 55-55+
Comparison Set: 14 similar articles, including: baby olympic sprinter ads, aged superhero ads, and child smoker ads.
Censored Adult Diaper Ads
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