Artist Dietrich Wegner recently released a series of sculptures depicting rubber babies donning enough tattoos to deem them worthy of joining biker gang. This time around, Dietrich Wegner is at it again; except this time, the babies are real.
As a follow up to the rubber sculptures, artist Dietrich Wegner has shot a series of photographs with real branded babies. Though the infants are real, the tattoos are not.
Implications - Branding has become one of the most popular visuals that many city dwellers see on a daily basis, even those who are young enough to know what it means. Children continue to be the target of many advertisers, and as such, businesses that speak out against it will gain recognition for their efforts.
What Makes This Trend Stand Out
- Branded Babies
- The trend of branding babies with logos or tattoos presents an opportunity for businesses to create child-friendly advertising campaigns and products.
- Children as Advertising Targets
- The trend of advertisers targeting children with visual branding highlights the need for businesses to develop responsible and ethical marketing strategies.
- Artistic Controversy
- The trend of artists using provocative concepts like branded babies opens up opportunities for businesses to collaborate with artists and create thought-provoking advertising campaigns.
Sectors Adopting This
- Advertising
- The advertising industry can explore ways to engage children without exploiting them, through child-friendly campaigns and messaging.
- Childcare
- The childcare industry can focus on creating safe and healthy environments for children that promote responsible advertising practices.
- Art
- The art industry can collaborate with controversial artists to create thought-provoking exhibitions that challenge societal norms and spark conversations about topics like branding and consumerism.
