Aquafresh Flex Direct Campaign

By: Ayman - Published: Oct 21, 2008 • References: coloribus
These creative print ads showcase the flexibility of Aquafresh Flex Direct Toothbrush by having an athletic guy contort, bend and twist his body.

How are we supposed to make the connection? Having toothbrush-like hair might give you a clue about the toothbrush reference.

I use this toothbrush myself and I have to say the ads are quite successful in visually promoting the extreme flexibility of this model.

The campaign was created by Grey Hong Kong with executive creative director Keith Ho, creative director Davey Lui, art directors Davey Lui & Michael Tse, and copywriter Vincent Tse. Stats for Toothbrush Contortionists Trending: Older & Mild
Research: 8,848 clicks in 396 w
Interest: 4 minutes
Concept: Toothbrush Contortionists
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
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