Apple's 'Get a Mac' ads, which I dislike, are now in Japanese. The original ads were decent at conveying Apple's value proposition, but they became boring after the first 4,000 times. It would be nice to see Apple find a new concept. In the mean time, my favorite 'Get a Mac' ad remains the PC vs. Mac spoof.
Implications - Using humor in advertising establishes an empathetic bond between consumers and corporations. It gives consumers a communal experience that they can share with their peers as well as with the corporation itself. By establishing this sort of empathetic bond, companies will likely prolong existing and new customer relations.
Stats for Apple's 'Get a Mac' Ads Are Now in Japanese
Trending: Older & Mild
Research: 3,171 clicks in 472 w
Interest: > 3 minutes
Concept: Apple's 'Get A Mac' Ads Are Now In Japanese
Related: 42 examples / 32 photos
Segment: Males, 18-35
Comparison Set: 15 similar articles, including: supportive ecological murals, enormous wine udder dispensers, and fruity organic beverages.
Apple's 'Get a Mac' Ads Are Now in Japanese
More Stats +/-
Enormous Wine Udder Dispensers
Supportive Ecological Murals
Fruity Organic Beverages
High-End Sneaker Brand Sandals
35 Boutique Hotel Designs