Implications - Using humor in advertising establishes an empathetic bond between consumers and corporations. It gives consumers a communal experience that they can share with their peers as well as with the corporation itself. By establishing this sort of empathetic bond, companies will likely prolong existing and new customer relations.
Apple's 'Get a Mac' Ads Are Now in Japanese
3,145 clicks in 377 w
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Chair Classification Posters
Ship-Produced Purse Collections
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Why Can't Apple Be Fresh?
By: Jeremy Gutsche - Published: May 8, 2007 Updated: Jun 15 2011 • References: techeblog
Apple's 'Get a Mac' ads, which I dislike, are now in Japanese. The original ads were decent at conveying Apple's value proposition, but they became boring after the first 4,000 times. It would be nice to see Apple find a new concept. In the mean time, my favorite 'Get a Mac' ad remains the PC vs. Mac spoof.