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KFC's Colonel Takes on the ALS Ice Bucket Challenge for Charity

By: Laura McQuarrie - Published: • References: youtube & adweek
There are tons of brands that are now getting involved in taking the ALS Ice Bucket Challenge for charity. This particular video from KFC stars Colonel Sanders, who states that at KFC, "We know a thing or two about buckets." KFC's take on the campaign really plays up the use of the bucket and in addition to its donation of $1,000, the brand will give an additional $100 for every fan or employee who uses a KFC bucket in their challenge response video, up to a total of $10,000.

Since the videos have to be turned around within a span of about 24 hours, brand videos tend to be lower quality than usual, although this can be fairly charming since they're not made into large productions. After dousing himself in ice cold water, the Colonel nominated Wendy, the Burger King and the Chick-fil-A Cows to go next. Stats for Charitable Chicken Chain Videos Trending: This Quarter & Popular
Traction: 901 clicks in 16 w
Interest: > 3 minutes
Concept: Als Ice Bucket Challenge For Charity
Related: 31 examples / 24 photos
Segment: Neutral, 12-35
Comparison Set: 11 similar articles, including: frosty disease awareness campaigns, hunger-fighting campaigns, and doughy ice challenges.