The Allstate 'Mayhem is Coming' Campaign with Dean Winters

By: Tiana Reid - Published: Jun 23, 2010 • References: allstate & adweek.blogs
The Allstate 'Mayhem is Coming' campaign is part of the insurance company's attempt to invoke fear in consumers.

The commercial asks, "Are you in Good Hands?" Of course, those "Good Hands," which is the company's familiar slogan, are Allstate's. The Allstate 'Mayhem is Coming' campaign stars actor Dean Winters (recognizable as the bad guy in TV shows like 'Oz' and '30 Rock') as Mayhem. The campaign is an open attempt to compete with the less-expensive Geico and will definitely give you something to think about. Stats for Fear-Invoking Commercials Trending: Older & Buzzing
Research: 38,374 clicks in 308 w
Interest: > 3 minutes
Concept: Allstate Mayhem
Related: 121 examples / 93 photos
Segment: Males, 12-55
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