In an effort to reflect the positive and exuberant brand name of Aizone, face paint was used on models to propound the maxims held by the Beirut-based luxury brand for its Fall/Winter 2013 campaign.
The design by Sagmeister & Walsh was an attempt to reflect the "dynamic, vibrant nature of the brand," and shows four models with various slogans decorated and emblazoned across their faces in bright, eye-catching paint colors. The painted faces include the phrases "Play Hard" in orange written vertically, with each word casting a red and purple shade light respectively. Another model wears the words "Make Your Luck" in red with a light blue background in a style resembling a warning tape. The others wear the words "So It Goes" and "Go Go Go."
Each of these phrases are intended to reinforce the positive attitude and dynamism fostered at the company.
Stats for Moral Face Paint Messages
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Research: 137 w
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Concept: Aizone Face Paint
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Segment: Females, 18-35
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