Hardened Face-Paint Covers

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The Modern Weekly China Spring/Summer 2013 is Clown Inspired

— April 27, 2013 — Fashion
Sylvester Ulv fronts the Modern Weekly China Spring/Summer 2013 issue. The model is captured by photographer Brett Lloyd's lens while posing outdoors. Sylvester is photographed as he sports a hardened face paint mask that evokes the expression of a sad clown.

In addition to full face and neck paint, Sylvester sports exaggerated eye makeup painted a bold turquoise along with a slicked back coif that is painted a matching tone of blue.

This disguised and ambiguous editorial is visually vivid thanks to its use of bright face paint that appears hardened and clay-like. Reminiscent of a traditional clown, this high fashion cover story for the Modern Weekly China Spring/Summer 2013 issue proves a bold an unexpected move for the popular Asian style publication.

Trend Themes

  1. Clown-inspired Fashion — Opportunities for the cosmetic industry to develop new product lines inspired by the use of hardened face paint in high fashion.
  2. Exaggerated Eye Makeup — Opportunities for the beauty industry to create new and bolder eye makeup trends using bright and bold colors.
  3. Disguised Editorials — Opportunities for the fashion industry to experiment with ambiguous and visually vivid editorial shoots that defy traditional fashion norms.

Industry Implications

  1. Cosmetics — Developing new product lines inspired by the use of hardened face paint in high fashion.
  2. Beauty — Creating new and bolder eye makeup trends using bright and bold colors.
  3. Fashion — Experimenting with ambiguous and visually vivid editorial shoots that defy traditional fashion norms.
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