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The Modern Weekly China Spring/Summer 2013 is Clown Inspired

By: Jana Pijak - Published: • References: brett-lloyd.tumblr & fuckingyoung.es
Sylvester Ulv fronts the Modern Weekly China Spring/Summer 2013 issue. The model is captured by photographer Brett Lloyd's lens while posing outdoors. Sylvester is photographed as he sports a hardened face paint mask that evokes the expression of a sad clown.

In addition to full face and neck paint, Sylvester sports exaggerated eye makeup painted a bold turquoise along with a slicked back coif that is painted a matching tone of blue.

This disguised and ambiguous editorial is visually vivid thanks to its use of bright face paint that appears hardened and clay-like. Reminiscent of a traditional clown, this high fashion cover story for the Modern Weekly China Spring/Summer 2013 issue proves a bold an unexpected move for the popular Asian style publication. Stats for Hardened Face-Paint Covers Trending: Older & Buzzing
Traction: 4,869 clicks in 82 w
Interest: 2.6 minutes
Concept: Modern Weekly China Spring/Summer 2013
Related: 20 examples / 15 photos
Segment: Males, 18-55+
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