JORDANLUCA Presents About the Perspective of Life
JORDANLUCA is a fashion imprint that is the brainchild of Jordan Bowen and Luca Marchetto and the team recently unveils the About the Perspective of Life collection that is designed for the Spring/Summer 2024 season. The seasonal range is inspired by none other than the classic lipstick.
It is defined by classic shades of red, which are meant to represent power and performance, but also "blood, life, murder, sex, and death" as described by the brand. There are womenswear influences that could be seen throughout the selection of menswear in the form of low-waisted cuts and belted accents. The rest of the range also includes pleated slacks, sweater vests with large armpit holes, lace accents, Western boots, and more.
Image Credit: JORDANLUCA, hypebeast
It is defined by classic shades of red, which are meant to represent power and performance, but also "blood, life, murder, sex, and death" as described by the brand. There are womenswear influences that could be seen throughout the selection of menswear in the form of low-waisted cuts and belted accents. The rest of the range also includes pleated slacks, sweater vests with large armpit holes, lace accents, Western boots, and more.
Image Credit: JORDANLUCA, hypebeast
Trend Themes
1. Classic Red Shades - Classic red shades are an emerging trend in fashion, representing power and performance while also exploring deeper themes of blood, life, murder, sex, and death.
2. Gender-inclusive Menswear - There is a growing trend of womenswear influences in menswear, such as low-waisted cuts and belted accents, blurring traditional gender boundaries.
3. Bold and Unique Accessories - Fashion collections are featuring bold and unique accessories like pleated slacks, sweater vests with large armpit holes, lace accents, and Western boots, adding an element of novelty to outfits.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend of classic red shades and explore deeper themes in their collections, as well as incorporate gender-inclusive designs in menswear.
2. Accessories - The accessories industry has an opportunity to create and promote bold and unique accessories like pleated slacks, sweater vests with large armpit holes, lace accents, and Western boots to meet the demand for novelty in fashion.
3. Beauty - The beauty industry can explore collaborations with the fashion industry to develop makeup and lipstick collections inspired by classic red shades, creating a cohesive look between fashion and beauty.
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