The Wrong Weather Spring/Summer 2013 Campaign Shows Modern Minimalism

By: Jana Pijak - Published: Feb 15, 2013 • References: &
The Wrong Weather Spring/Summer 2013 ad campaign features Elite's top model Thomas Boulanger who poses in front of photographer Victor Leite's lens.

The model sits in studio and is captured in a chromatic closeup that reveals futuristic face paint applications by makeup artist Hazul. Embracing the menswear label's minimalist aesthetic, wardrobe stylist Fernando Bastos Pereira dresses Thomas in a sleek collared shirt that exudes a classically elegant air.

The model's simplistic outfit is juxtaposed with his futuristic face paint that is made from linear and circular strokes. The Wrong Weather Spring/Summer 2013 ad campaign epitomizes modern minimalism. Keeping in tune with the label's edgy and clean cut aesthetic, this advertorial spread embraces simplicity and embraces a 'less is more' motto and visual aesthetic. Stats for Futuristic Face Paint Ads Trending: Older & Average
Research: 4,329 clicks in 171 w
Interest: 1.9 minutes
Concept: Wrong Weather Spring/Summer 2013
Related: 83 examples / 64 photos
Segment: Males, 18-55+
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