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What you're seeing here is a video explaining a unique method of attracting advertisers used by 13 Eme Rue Universal. 13 Eme Rue Universal is a French all-crime channel. So in an effort to match the gun play that happens on the channel, the company sent its top executives into a shooting range with some serious weaponry.

People like the Partnership Manager, Marketing Manager, Sales Manager and CEO lined up in the range and shot at targets representing the various demographics the channel reaches. Once they finished hitting the bullseye over and over, they rolled up the sheet and placed it in a black tube along with bullet shells from their guns. 13 Eme Rue Universal sent the tubes to advertisers and they achieved a 62% response rate.